Pluricosmética is the market leader in the cosmetics and hygiene sector in Portugal. Since 2001, it makes available, to customers, a wide variety of professional quality products at competitive prices. In this sense, it is possible to find cosmetic, beauty and hygiene products for hair, nails, face or body, but also products for men, equipment or make-up. In addition to brands known to the general public, it has exclusive brands available, such as Farmavita, Wet Brush, Anadia, Elegance, Kelly K, among others. Along with the 79 physical shops spread throughout the country, Pluricosmética also has an online shop for the convenience of its customers.

Today there are high quality wigs in the finishing work, as well as comfortable and practically unnoticeable ones. At Hairplus self-esteem is promoted. They want to eliminate, from the vocabulary, the terms wig or hairpiece, synonyms of the past and poor quality. Their hair and hair prostheses are made of synthetic hair, 100% natural hair, or even innovative, heat-resistant hair drying fibres. They serve several purposes and can be used by those suffering from alopecia, hair loss or even as an accessory, which can and should be desired by all women who want to change their look, either for one day, for a party, or for any occasion, when the original hair is not beautiful.