Open since 1973, Helguita is a store that takes its name from its owners, who have been at the forefront of the establishment for over 45 years. The personalized service makes them keep loyal customers for almost as many years as their existence. If you are looking for boxers, a nightdress or sheets, Helguita may be the choice. Here you can find men’s, women’s clothing and home textiles, in a clear bet on quality products at affordable prices. Located in the center of Porto, it is easily accessible by public transport, whether by metro, bus or train.

The concept stems from a desire to create something original and timeless outside the trend circuit. Dressing in a creative way defying the imagination in a too homogeneous world was what stimulated the start of this project in 2006 in Porto, 2010 in Lisbon and 2012 in the Algarve. The collections feature unique and exclusive pieces in Portugal from designers from around the world, from countries as diverse as Japan, Denmark, Turkey or South Korea. From a perspective, not only of a store, but also of a space for promotion. of new creators the has established partnerships with design education institutes and the Portuguese industry.

With 20 stores distributed throughout the city of Porto, along the Algarve coast and recently in Lisbon, Força Portugal is present in all the reference tourist places. It has its own registered trademark and creates, produces and markets in its stores sports apparel and accessories of the same brand.
At the same time it distributes several prestigious international sports brands, as well as material from the national football team and the main national and international clubs. Força Portugal assumes itself as a prominent company in the area of sports equipment, with special focus on the football universe.