From necessity the dream was born. In a context of unemployment and a difficult labour market, the owner decided to take a risk in a project of her own and this is how A Lojinha was born, in 2013. It is a textile shop, with three segments: the underwear segment, with pyjamas, bras, underwear, among others; the household linen segment, such as duvets, sheets, towels, just to mention a few; and the baby linen segment, with a wide variety of offers. In addition, it has laundry, dyeing and ironing services, and it is a Payshop and Pagaqui agent. The shop tries to stand out by offering both small hard-to-find items and care and personalised service.